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Establishing your school's brand

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When you advertise your headteacher position, you will be competing against many other schools. Jit Jethwa, an expert in recruitment, discusses why it's important to think about your school brand - including strengths and challenges - in order to stand out. He shares examples of how other school's have gone about creating a brand.

We have also produced other videos in this series:

• Preparing for a recruitment exercise
• Selling your recruitment brand
• Interview and assessment process